Articles in Business
Panda Says, “No.”
Just read an interesting (and long) article: Digg’s Biggest Problem Is Its Users
It’s about how users’ voice can many times be a distraction, though they are usually well meaning. (No, no. I’m not saying you …
Human Please.
So.. there’s an article that says human photos will give us better sales.
http://carsonified.com/blog/design/human-photos-double-your-conversion-rate/
We need to get Jonathan a real photo asap.
Ma
The Art of Customer Service
Recently, while scouring the web I came across this great blog post by Guy Kawasaki (if you are not familiar with Guy, he is one of Apple’s employees back in the 80s responsible for marketing …
Stop the Talk, Start the Walk
I have something to confess: I never tried out YoYoInk‘s service.
“What’s the big deal?” You ask.
Because, it’s like selling a car before test-driving it yourself. You can say it looks good, it’s a V8, 10 …
Simplicity Takes Great Effort
Dictionary.com defines simplicity as freedom from complexity. The funny thing is, so far while working with the team here at YoYoInk (a great team BTW!), I have come to realize that keeping things simple is …
AdWords – The Google Stock Market (Part 1: “Prelude”)
(Welcome to our first blog series! We will be blogging about AdWords and how we are using it to YoYoInk’s advantage. We hope you will find it useful.)
Now that YoYoInk’s site is up. The big …
The $300 Million Button
Here’s a good read: http://www.uie.com/articles/three_hund_million_button/
To summarize the article, Amazon increased its revenue by allowing visitors to checkout without worrying about the traditional “register or login” process. As simple as that may seem, I think we …
The Bushidō
Bushidō (武士道). It is the “Way of the Warrior”.
In any case, famous warriors of the past have followed rules and principles. And we like that.
We believe that a few simple guidelines can serve any …
Don’t Press Enter
So.. we decided to change our name to YoYoInk (It was previously YoYoToner, but ‘toner’ is not a common word, and it’s also cosmetic products).
Unfortunately, ‘yoyoink’ was taken on ebay. So we brainstormed for another …
